Privacy Policy

The Types of Data That We Obtain and Use.

Workday Data receives data from, and handles data on behalf of, a variety of consumer-facing companies, applications and services, business-facing companies, and data compilers and suppliers. We also may obtain data through public sources, such as census data and other public records. Some of the data we receive, use and make available is Personal Information (“PI”) or is linked to PI. PI includes, for instance, name, postal address, telephone number or email address. In addition, some of our services involve using and making available “business to business” data, which is obtained from a number of sources, including public directories, filings and publications, surveys and subscriptions.


If you are an individual consumer and can provide us with proper identity verification, you may request to Opt Out, which means Workday Data will not use the information in its provision of Data Enhancement and Online Audience Targeting services.
Your privacy is important to us at Workday Data, LLC. This Privacy Policy explains how Workday Data, LLC collects, uses, shares, and protects information. Please take a moment to read this Privacy Policy to determine how your personal and other information may be treated.

Workday Data Privacy Vision

We are committed to the responsible use of the information we obtain through our offline data resources. We strive to protect the data we maintain through the implementation of industry standard security measures and operational controls. We strive to protect consumer privacy through product design and operational controls and remaining at the forefront of companies committed to responsible data practices. We are committed to provide services to businesses that are equally committed to responsible and secure data practices.

Cookies, Web Pixels, and Similar Technologies

This section provides more information about cookies and similar technologies that we and our Business partners may use, and how they work.

  • Cookies. Cookies are small text files that websites and other online services use to store information about users on users’ own computers. For instance, cookies can be used to store sign-in credentials so that you don’t have to enter them each time you return to a website, or to store other information to make web viewing more customized or efficient upon future visits. Cookies also may store a unique identifier tied to your computer so that web services and content and advertising networks can recognize you across visits to different websites. You can configure your Internet browser to warn you each time a cookie is being sent or to refuse all or certain cookies completely. However, this may interfere with the functionality of your web browsing or your ability to fully use many websites.

  • Pixels or web beacons. Pixels or web beacons may also communicate information from your Internet browser to a web server. Pixels can be embedded in web pages, videos, or emails, and can allow a web server to read certain types of information from your browser, check whether you have viewed a particular web page or email message, and determine, among other things, the time and date on which you viewed the Web beacon, the IP address of your computer, and the URL of the web page from which the Web beacon was viewed.

We sometimes work with third parties to enhance our services (e.g. for purposes of retargeting and tailoring ads, or placing browser cookies). These partners may set and access their own cookies, pixel tags and similar technologies on your device, which may have cookies with varying expiration period. Those partners may, likewise, collect various types of anonymous or de-identified information about your browser, device, or browsing activities through use of these cookies.
We also may place cookies when you open an email that we send, in order to help understand how email recipients respond to email campaigns, or to learn more (or help our clients learn more) about those recipients.

When you visit our website, we (or a partner we work with) may place cookies to help us target or re-target marketing to you when you visit other websites or web or mobile applications – for instance, to tell you about our services, events and other information about our company.

Please note that our business partners may also use cookies and pixels, which we have no control over. For instance, we sometimes provide our or our clients’ proprietary data lists to companies that de-identify PI and Data Segments and associate them with online cookies or similar technologies (such as mobile identifiers). Some of these partners may also associate online cookies with mobile identifiers (or other device identifiers) in order to associate use identities across browsers, devices, or technologies.


Workday Data endeavors to maintain only true and accurate consumer information. Please note, however, that workday data secures its information from a variety of third party sources. Neither Workday data nor its employees, directors, agents, licensors, third party information providers, or vendor’s warrant that the information is accurate or error free. If you have concerns regarding the accuracy of your information or use of such information, you may Opt Out.

Click the Consumer Opt-Out Request tab above for instructions on requesting an Opt Out.

Privacy For Consumers
Data Collection and Use.

Data Collected Online From Our Website (“Online Data”). Workday Data does not collect personal information through interactions on the website located at

Data Collected Offline For Use In Our Products and Services (“Offline Data”). Workday Data licenses and collects Offline Data via third party data vendor contracts, data contributor relationships, and via public records (such as the downloading of government lists, census files, etc.). The data used and collected by Workday Data includes identity verification information, public records, telephone records, demographic information and a variety of other types of data content with the exclusion of any type of regulated data (social security numbers, credit card numbers, etc.). Offline Data is used in the Workday Data Products and Services as defined below.


Workday Data may collect Offline information that identifies you as an individual, such as your name, address, email and phone number, from third party data vendor contracts, data contributor relationships, and via public records (such as the downloading of government lists, census files, etc.).

How We Use The Offline Data We License And Collect.

The Offline Data that is licensed, collected, and used by Workday Data is used in a variety of Workday Data products and services, including the following (“Products and Services”):

  • CloudHygiene – “CloudHygiene” is a coded representation of a statistical analysis of an email address (similar in nature to industry-standard credit scores but based on non-credit data) to protect an email sender’s reputation and brand. CloudHygiene is designed to satisfy a wide variety of business objectives such as risk, hard bounce, and fraud mitigation for email marketers. When an email address is processed through our suppression list, proprietary algorithms, and processes is applied to the transaction information, and a CloudHygiene flag is created. Once calculated, the CloudHygiene flag is returned to the customer. Only the CloudHygiene flag is returned to the customer while the email address within our suppression list is not returned. CloudHygiene can be used in Workday Data’s Data Enhancement and Online Audience Targeting.
  • Data Enhancement – “Data Enhancement” is the process of adding or appending additional data attributes to a customer’s existing list. Through a proprietary key based linking process, attributes or personal information is added to a customer list at an individual and / or household level.
  • Online Audience Targeting – ”Online Audience Targeting” is an offering where Workday Data’s offline data attributes (not personal identifying information) are made available in online exchanges. Workday Data does not collect, place, or maintain 1st or 3rd party cookies. The offline attributes are on boarded into the online exchanges via privacy compliant 3rd party that replaces any personal identifying information with an anonymous cookie. Utilizing a 3rd party onboarding partner ensures no personal identifying information enters into the online exchanges.


Workday Data also collects and aggregates other information that is connected to your specific identity or household. This information generally includes attributive, demographic, housing, financial, and automotive information.


Workday Data does not gather information via the website as Workday Data only licenses and collects Offline Data via third party data vendor contracts, data contributor relationships, and via public records (such as the downloading of government lists, census files, etc.)

Consumer Choices.

Workday Data provides consumers with the ability to opt-out of Workday Data`s Marketing Services.

  • Opt Out – Upon receipt and verification of your Opt-Out request, Workday Data will not use your information for Workday Data’s Data Enhancement and Online Audience Targeting. By Opting-Out, Workday Data will no longer use your personal information in its Marketing Services. This information will be used only to identify your record(s) in our databases for removal. The Opt-Out as described here will apply only to the information as submitted by you on your Opt-Out request (for example, prior addresses or nicknames may not be recognized by the Opt-Out process). In the event your information changes (i.e. change in address, name change), your Opt-Out will not apply to the information you changed. You can be Opted-In again if Workday Data receives your information from our third party data vendor contracts, data contributor relationships, and via public records again. In these cases, you can submit a new Opt-Out request. Also note that initiating an Opt-Out will not prevent the use of your information under situations where Data Enhancement and Online Audience Targeting have already been delivered. There may also be a delay of up to 5 business days from the date of your Opt-Out request before it is implemented and active. Click the Consumer Opt-out Request tab for instructions on requesting an Opt-Out of Workday Data Services.


Except as provided herein, Workday Data will not sell your information. Workday Data may share, sell, and / or license information from and about you: (1) as may be required pursuant to lawful requests or in compliance with applicable laws; (2) to protect our interests, the website, or other users; (3) as part of the sale of Workday Data or its assets; (4) with its parent or subsidiaries; (5) with third parties for commercial use; and (6) with our third party providers. We may also share non-personal information we collect on an aggregate or anonymous basis for various business purposes, where permissible.


Keeping your information up-to-date is very important. If you are an individual consumer interested in having your data removed from Workday Data’s Data Enhancement and Online Audience Targeting services, please see the Opt Out section of this Privacy Policy for next steps.


We may provide links to websites that are owned or operated by other companies (“third party websites”). When you use a link online to visit a third party website, you will be subject to that website’s privacy policy and security practices. Workday Data does not control these third party websites and is not responsible for any content contained on any such website.


We seek to use reasonable electronic, physical, technical, and procedural safeguards to protect and limit access to the information you provided to us via this online service. Unfortunately, no data transmission or storage system can be guaranteed to be 100 percent secure. Additionally, please note that information you send to us electronically may not be secure when it is transmitted to us because we do not control the security of your delivery channel.


Our online services are not intended for children, and Workday Data provides no products or service geared towards children. Our website at does not knowingly solicit or collect personal information online from children under age 18.


We may change this Online Privacy Policy at any time. Any changes will become effective when we post the revised Online Privacy Policy. Your use of the online services following these changes means that you accept the revised Online Privacy Policy


You may contact us by email at or by postal mail at:
Privacy and Data Security Officer

Copyright 2016, Workday Data, LLC. All rights reserved.