Email Hygiene Overview


Email Hygiene Overview

Work Day Data Email Hygiene program. We Can help you!

Work Day Data Email Hygiene Platform offers the industry-leading, bundled approach of verification and hygiene to safeguard your brand reputation and email resources. While it is important to validate if an email is deliverable through verification, it is equally important to recognize dangerous threats are deliverable and can be identified with email hygiene.


Mitigate deliverable threats
  1. 1. Identify harmful emails likes moles, trackers, disposable domains, and more.
  2. 2. Comprehensive protection against reputation, fraud, delivery, and conversation threats.
  3. 3.Exclusive relationship with the world’s largest honeypot purveyor

Identify and mitigate email threats and bounces to protect your sender reputation, defend your marketing ROI, and increase conversion with Work Day Data Email Hygiene email intelligence.

What are the main reasons an email address is invalid? Emails can be invalid for a few reasons:
  • Bad Format: Email addresses have a simple format of accountname@domainname.suffix. If any of these elements are missing or duplicated, then it is not a valid email address.
  • Bad Domain: If the format is correct but the domain name doesn’t have an email server associated with it (ex. accountname@noemailserverhere.suffix) the address is invalid because there is no email server to receive messages sent to it.
  • Bad Account: The third kind of invalid email is an address that contains an account name that doesn’t exist at the domain associated with the address (badaccountname@gooddomain.suffix).

All of the above invalid email types will be identified as invalid through a list verification process.

LIST HYGIENE TIPS Which types of actions should lead to people getting removed immediately from your list? While CAN-SPAM in the U.S. allows for a 10-day deadline for honoring unsubscribes, the ethical thing to do when receiving an unsubscribe request is to remove the person immediately. Hard bounces related to invalid emails should also be removed immediately so they don’t impact deliverability. Soft bounces are bounces that occur for temporary reasons (server issue, inbox overcapacity). These type of bounces don’t necessarily need immediate attention, but should be monitored closely. If an email address remains a soft bounce for 3 consecutive campaigns or over the course of month, we recommend removing it from all future campaigns. How do you measure whether your list hygiene and re-engagement campaigns are having a positive impact? The most obvious indication will be the performance of subsequent campaigns. Delivering cleaner data and properly addressing re-engagement opportunities should yield higher performing campaigns. While many companies define email success differently, most agree that higher open rates, higher click rates, and improved email revenues are indicators of success.

Data of Your Customers for Personalize and Segment Email

The more you know know about your customers, the better you can engage them with targeted, relevant content that gets higher response rates. TowerData Email Intelligence provides valuable demographic, interest and purchase data on 80% of email or postal addresses in batch or via a real-time API. Within minutes, you can learn who your customers are, what they’re interested in and their preferred point of contact. Use Email Intelligence to:

Workday Data is here to help you with all your Database Append needs.

Workday Data is your “one-stop” source for mailing lists and Email Appending. We are dedicated to providing you with quality data but also excellent service, support and the resources you need to make your next marketing campaign a success. Well-targeted telemarketing and mailing lists and sales lead available. Expand your brand’s visibility and find new customers with our Workday Data consumer mailing lists and Email Appending. Data Enhancement With more data and more choices, it’s easier than ever to learn about your customers and prospects. Workday Data is the latest data append service that provides businesses like yours with a deeper understanding of consumers’ characteristics by overlaying demographic information and USA household lifestyle segmentations on to your file any time day or night.

Workday Data Specialize in email Appending And More.

Available Customer Database Enhancements

  • Frist Name
  • Last Name
  • Phone Numbers
  • Cell Numbers
  • Age
  • Gender
  • Income
  • Pets
  • Healthcare
  • Financial Services
  • Household Profile
  • Telecommunications
  • Digital Families
  • Buyer Propensity
  • Household Insights
  • Custom Selections
  • Energy & Utilities
  • Media
  • Insurance
  • Non-Profit
  • Consumer View Basic
  • Catalog, Retail & eTail
  • Travel, Leisure & Gaming
  • Political & Government
  • Marital Status
  • Occupation
  • Education
  • Presence of children
  • Name
  • Postal address
  • Home Owner Status
  • Home Value
  • Length of Residence
  • Email Addresses
  • Interests
  • Purchase Data
  • Telephone
  • And much more

Workday Data is here to help you grow your list and Maintain all your lists.

  • Make a Killer First Impression: Use Workday Data to immediately appeal to a new lead based on his or her characteristics and interests!
  • Personalize and Target Offers: Customize subject lines, offers, images, calls to action, landing pages and more using enhanced data from Workday Data!
  • Create Context for Behavior: Understand the intent behind customer action by supplementing behavior-based data with demographic and lifestyle data using Workday Data!
  • We Help you Better Segment Your List: Identify the segments of your customer database that will be most responsive to your message using Workday Data!

Need Help? Contact our marketing experts now or call 480-335-7440

Learn more about different ways to use Customer Data & Appending. Get a free match report instantly. Workday Data is here to be part of your team