New Homeowners


Target New and Existing Homeowners

A homeowner list from Workday Data is the place to start! Looking for new sales opportunities in your market area? Want to gain market share while competing against established providers?Homeowners are great prospects for mortgage refinancing offers, home-equity loans and other home-related financing. Because you are a mortgage management and loan professional, Experian provides you with reliable real estate leads and mortgage information compiled from current public records, county deeds and tax assessor records.


With our new homeowners list, you can target your direct-mail marketing efforts to millions of Americans each year who are new to their neighborhood, who have special needs and who are ready to establish loyal relationships. New homeowners are great leads for home security companies, professional decorators and organizers, lawn-care companies and more.


Homeowners are excellent prospects for household furnishings and appliances, home improvement offers, phone service, garden and workshop tools, and security alarms. You can add demographic selections such as dwelling type, age and estimated household income to refine your list.


Find people who need your products and services.

During the first few years after their purchase, new homeowners will spend 8 to 10 times as much as established homeowners. Get your products and services in front of this lucrative market with the New Homeowner database. Create your perfect mailing list by choosing from dozens of selections, including sale price and date, estimated home value, loan and interest types, age, income, and geography.


The New Homeowners database can help you:

  • Reach the perfect audience: Choose from dozens of search selections as well as geographic information to target the right audience for your marketing, sales, and research efforts.
  • Save time and resources.Workday Data offers the most accurate data available, so you know you won’t be wasting your time and money chasing incorrect or incomplete leads.
  • Get a better return on your investment.Customizing your message to the right audience can help improve your campaign’s ROI.

How We Compile and Verify Our Data

Our New Homeowners database is compiled primarily from deeds of warranty and trust filed with county recorder offices and includes all transactions from the last 12 months that are verified as sales of owner-occupied residential properties. To ensure the freshest information for our customers, we update the information weekly.

Suggested Users

The New Homeowners database is perfect for any business looking for new 0pportunities with households that have recently purchased a new home. Ideal businesses and industries include:

  • Furniture & Appliance Retailers
  • Dentists & Doctors
  • Lawn Care & Landscaping Services
  • Contractors & Remodelers
  • Security Companies



Workday Data`s More than 4.5 million New Homeowners buy homes each year.

New Homeowners are an amazing market segment that need a wide range of goods & services and will spend their dollars to get what they need. Even though they may be small in numbers, when it comes to lifetime value, there is no more profitable customer.

New homeowners purchase more products and services in the first six months after moving than an established resident spends in a two-year period.

In 2013, according to the 2012 Scarborough USA+ Study, New Homeowners spent over $20 billion dollars on home improvements – ranging from furniture purchases to heavy remodeling projects.

So, what else do New Homeowners spend Money on?

  • Services – 99% of new homeowners spend money on Services such as new doctors, new beauty salons, new dentist, new mechanic, new dry cleaner, etc. in the first 30 days after buying their home.
  • Furniture – 60% of new homeowners spend money on Furniture.
  • Window Coverings – 57% of new homeowners spend money on Window Coverings in the first 30 days after buying their home.
  • Electronics – 52% of new homeowners spend money on Electronics in the first 30 days after buying their home.
  • Kitchen appliances – 40% of new homeowners spend money on Appliances in the first 30 days after buying their home.
  • Bedding/Mattress – 33% of new homeowners spend money on Bedding/Mattresses in the first 30 days after buying their home.
  • Water Filters – 60% of new homeowners buy a water conditioner within a year of buying their new home.
  • Pest Control – 70% of new homeowners will buy a pest control contract in their first year
  • Landscaping – 51% of New Homeowners will have landscaping work done on their new home in the first year.
  • Do It Yourself – 49% of new homeowners made a purchase at Home Depot in their first year / 45% of new homeowners made a purchase at Lowes.

New Homeowners Also Need to Buy:

  • BBQ Grills
  • Swimming Pool Service & Chemicals
  • Pool Service
  • Custom closet
  • Security Alarm Service & monitoring
  • Tax Preparation
  • Schools
  • Patio Furniture
  • Landscape Service
  • Pest Control & Termite Service
  • Garage organizers
  • Insurance
  • Churches Membership
  • Day Care

Workday Data is here to help you with all your Database Append needs.

Workday Data is your “one-stop” source for mailing lists and Email Appending. We are dedicated to providing you with quality data but also excellent service, support and the resources you need to make your next marketing campaign a success. Well-targeted telemarketing and mailing lists and sales lead available. Expand your brand’s visibility and find new customers with our Workday Data consumer mailing lists and Email Appending. Data Enhancement With more data and more choices, it’s easier than ever to learn about your customers and prospects. Workday Data is the latest data append service that provides businesses like yours with a deeper understanding of consumers’ characteristics by overlaying demographic information and USA household lifestyle segmentations on to your file any time day or night.

Workday Data Specialize in email Appending And More.

Available Customer Database Enhancements

  • Frist Name
  • Last Name
  • Phone Numbers
  • Cell Numbers
  • Age
  • Gender
  • Income
  • Pets
  • Healthcare
  • Financial Services
  • Household Profile
  • Telecommunications
  • Digital Families
  • Buyer Propensity
  • Household Insights
  • Custom Selections
  • Energy & Utilities
  • Media
  • Insurance
  • Non-Profit
  • Consumer View Basic
  • Catalog, Retail & eTail
  • Travel, Leisure & Gaming
  • Political & Government
  • Marital Status
  • Occupation
  • Education
  • Presence of children
  • Name
  • Postal address
  • Home Owner Status
  • Home Value
  • Length of Residence
  • Email Addresses
  • Interests
  • Purchase Data
  • Telephone
  • And much more

Workday Data is here to help you grow your list and Maintain all your lists.

  • Make a Killer First Impression: Use Workday Data to immediately appeal to a new lead based on his or her characteristics and interests!
  • Personalize and Target Offers: Customize subject lines, offers, images, calls to action, landing pages and more using enhanced data from Workday Data!
  • Create Context for Behavior: Understand the intent behind customer action by supplementing behavior-based data with demographic and lifestyle data using Workday Data!
  • We Help you Better Segment Your List: Identify the segments of your customer database that will be most responsive to your message using Workday Data!

Need Help? Contact our marketing experts now or call 480-335-7440

Learn more about different ways to use Customer Data & Appending. Get a free match report instantly. Workday Data is here to be part of your team